Bell Geospace to Unveil New Brand Identity at SEG Las Vegas 2012

Bell Geospace, The World Leaders in Gravity Gradiometry, will premier their new brand identity at the SEG Conference in Las Vegas, November 4^th – 9^th.  The SEG Conference, held at the Mandalay Bay, is one of the largest conferences for Geophysicists in the industry.

Bell Geospace will unveil their new brand identity, including a new logo, website, booth design and core messaging at the conference in November. This will be further supported with ongoing print and digital campaigns throughout industry publications. Scott Hammond, CEO of Bell Geospace says, “Bell Geospace’s patented data processing methodologies, inversion capabilities and synergy with other technologies help fast track the exploration work flow for our clients.  We felt it was time to bring that core message into our brand identity.”

The new Bell Geospace logo was developed to reflect one of the premier data sets in the industry, which they produced with their state of the art Full Tensor Gravity Gradiometer on an airship. The result was a sub-eötvös data set with stunning quality allowing end-users to resolve the smallest of features associated with subtle geology.  

“We felt that it was important for our new identity to reflect an example of the quality of our work, so we incorporated the data collected in this project into our brand identity.  We are excited about the new look and messaging and we feel it better reflects the quality of work that we offer our clients.”  - Scott Hammond

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In 1994 Bell Geospace, a private company, was the first to commercialize the use of Full Tensor Gravity (FTG) for resource exploration.  Since then, Bell Geospace has flown over 1 million kilometers using this technology and providing their clients with the most precise data in the industry.  Bell Geospace has offices in North America and Europe.  More on Bell Geospace may be found at www.BellGeo.com.